Marketing Plan

Once both android and IOS games are launched on the Play Store & App store, we will initiate an aggressive marketing campaign that will consist of social media advertising on Facebook and Instagram, advertising on both the Play Store and App store and run numerous social influencer campaigns to encourage app downloads . Our goal is to achieve 100,000 downloads within the first 3 months of the game launch. Our game will also have built in sharing mechanisms that will encourage players to invite their friends to join. After the user has unlocked the first 2 milestone levels, there will be intentionally hard levels that may seem improbable to pass and require more “moves” so as to pass the level and on these specific levels, the user will be shown an offer to get more moves by sharing the game to any of their social pages and once successfully shared, the additional moves required will then be allocated to the user ’s profile to allow them to then proceed towards the next milestone level whereby more tokens await them. Players will also be encouraged to create groups within the game and be able to track the progress of their friends so as to create a competitive atmosphere where players can track who has “heisted” the most tokens in the game. This incentivised sharing mechanism effectively builds in a natural viral mechanism which we can control by changing the difficulty multiplier at specific levels within the game.