Revenue Mechanics

The revenue streams that will be generated from within the APEWAR apps will be a combination of serving ads along with offering in -app purchases, where players have the ability to pay to remove the ads thereby allowing them to play through the game quicker and be able to earn tokens quicker. From the ad revenue perspective there are numerous ad networks available, with the biggest ones being Google Admob, Facebook Audience Network and Unity Ads, however we have found that the payment cycle and that they only pay out in fiat currency may not make them the best suited for our objective as we want to be able to continuously convert advertising revenue earned into Crypto in order to consistently prop up our liquidity pool and initiate re -purchase and burning of tokens as regularly as possible. We therefore found two advertising networks that are most suited to us being Adex.network and Appodeal.com

Why Adex:

Flexible pay-out dates of revenue earned therefore more liquidity added into APEWAR more frequently Revenue paid in crypto Why Appodeal.com: Maximum revenue per ad view due to bidding from multiple ad networks Revenue paid out in crypto The above are just a few of the plethora of ad networks available and we will A/B test different ad networks as we go and determine the most suitable to maximize revenue and ensure the most efficient payment cycles. Players will also be able to make in-app purchases to Remove ads Jump x number of levels to make it easier to unlock tokens at future milestone levels We anticipate that an interesting phenomenon will present itself as more and more players join the game, therefore more advertising revenue earned and therefore a higher token price (due to more liquidity added and tokens re-purchased and burned made possible by the advertising / in-app purchase revenue) creating a dynamic arbitrage opportunity for players who opt to purchase to remove ads and jump x levels to get to milestone levels to earn tokens whose value is now higher than the price of the in-app purchases made. This leads to a situation whereby we will dynamically increase the price of the in-app purchase to ensure only a small arbitrage opportunity exists with the key benefit of leaving this arbitrage opportunity open as this then creates dynamically increasing revenue and dynamically increasing demand for our tokens to be earned and both these factors will become instrumental in creating massive liquidity / demand and naturally a higher and higher token price.